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Le Slip Français


Make your brand shine and generate traffic on its e-commerce platform

Issues

  • Enhance the committed process and the sustainable and responsible fashion of Le Slip français
  • Create notoriety and desirability around the products
  • Generate traffic on the e-commerce platform

What we did

  • Creation of a pool of partners’ skills that perfectly gets along with the brand values
  • Identification, profiles’ audit, realisation of an ultra-targeted casting and co-building of content depending on the editorial slant of each influencer. To mix all the influence levels in order to answer to the brand’s goals and to animate the key periods
  • Activation of influencers on all commercial highlights of the brand in 2021

The results

  • 23k people reached : more than 88% video printing (against a market average around 15% to 30%)
  • An engagement rate of 6% on the influencers’ posts
  • Nearly 10 000 clicks generated on the associated links and significative sales